If content is truly king, as so many would have us all believe, why do so many marketers still get it wrong? Companies right and left seem to have adopted a knee-jerk reaction to the explosion in social media. Anything and everything makes its way to YouTube and Facebook, and some companies have added Twitter statistics to annual performance reviews. In their defense, abusers cry out that ‘content is king’ and that producing content in wild abandon is the key to success, leads and world peace.
If Content is King...
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If content is truly king, as so many would have us all believe, why do so many marketers still get it wrong? Companies right and left seem to have adopted a knee-jerk reaction to the explosion in social media. Anything and everything makes its way to YouTube and Facebook, and some companies have added Twitter statistics to annual performance reviews. In their defense, abusers cry out that ‘content is king’ and that producing content in wild abandon is the key to success, leads and world peace.
If content is truly king, as so many would have us all believe, why do so many marketers still get it wrong? Companies right and left seem to have adopted a knee-jerk reaction to the explosion in social media. Anything and everything makes its way to YouTube and Facebook, and some companies have added Twitter statistics to annual performance reviews. In their defense, abusers cry out that ‘content is king’ and that producing content in wild abandon is the key to success, leads and world peace.
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