“All marketing is a con…”
I came across this comment recently following an article I read recently. What struck me, and stayed with me, is how this comment sparked many comments slamming the ethics and value of marketing. Had I read far enough, I’m quite sure that marketing would have been blamed for the economic crisis of 2008/2009, the Nashville floods, BP’s disaster in the Gulf, and volcanic ash clouds. As a marketing ‘lifer’ I’m more than accustomed to marketing taking a beating as less important than other functions. As such, I wasn’t really thrown by the initial description of marketing as a con, nor did I see it as inspiration for a blog post. Reality is reality. A is A. Deal with it and move on.
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