Are you scared?? Yes, we just signed a lease!
When we first started Group82 more than two years ago, our business model relied heavily on the concept of a "virtual" team. Eric and I are located in the same area, so getting together for meetings, brainstorming, trips to the airport, etc. was easy. Likewise, with both of us having 20+ years in marketing we have been fortunate to have a great (REALLY GREAT!) network of professionals to bring in when client work called for a particular expertise. But as we've grown, we've come to realize that there needs to be a happy medium between a completely virtual workforce and the cost burdens and commitments associated with bricks and mortar.

The Five Questions Every B2B Marketer Should Ask

For any of the teams that I’ve worked closely with over the past few years, they may already know where I’m headed with this blog entry. For several years now, I have held tightly to the belief that there are five questions that the sales and marketing efforts of every B2B technology company must address in order to attract, land and retain customers. For each of these questions, where customers find deficiencies, companies should apply greater marketing effort. In fact, in many cases they may find their sales efforts stall until they can successfully answer each of the five questions.