If Content is King...





If content is truly king, as so many would have us all believe, why do so many marketers still get it wrong? Companies right and left seem to have adopted a knee-jerk reaction to the explosion in social media. Anything and everything makes its way to YouTube and Facebook, and some companies have added Twitter statistics to annual performance reviews. In their defense, abusers cry out that ‘content is king’ and that producing content in wild abandon is the key to success, leads and world peace.


In many ways, this rampant abuse of a marketing vehicle is reminiscent of the degradation of public relations that occurred during the dot-com era of the late 90s and early 2000. During those few years, issuing a press release became the de facto standard for marketing collateral. Akin to planting a flag atop a mountain, technology companies scrambled to issue release after release with the latest technological “breakthrough” that would distinguish their company from the rest. The result? Media stopped listening, and the very purpose of a press release – to inform press – was convoluted beyond repair.

Consider for a moment how many press releases were issued from technology companies via BusinessWire and PR Newswire in 1997. In 1998, that number had ballooned by more than 100%, followed by greater gains in 2000. Was there really 5 times more news to announce year to year, or had we bastardized press releases for some other purpose?

Today again, we see a potential marketing vehicle maligned by the race to be first, to be online, to get social.

In order to benefit from social media, marketers need apply the same fundamentals as they would to a traditional marketing campaign or program – Who am I trying to reach? What message am I trying to convey? What method will be the most effective? Companies and marketers who apply rigor in this most fundamental process will be the ones who ultimately reap the greatest reward. Without this understanding, marketers are just throwing ‘stuff’ on the wall to see what sticks.

11 comments:

  1. I do agree that the content is a king. I don't know why haven't I thought about it? Anyway, the article is worth paying attention.

    ReplyDelete
  2. I do agree that the content is a king. Most of the university assignments are made with the help of a marketing dissertation . The more unique the content, the better the benefits.

    ReplyDelete
  3. I never comment on pages unless I have something to say. footlocker discount code So we have coming in my website.

    ReplyDelete
  4. Bookkeeping Services implies the estimation, handling and correspondence of monetary data about financial tax consultant.

    ReplyDelete
  5. An extraordinary find with certifiable vouchers to save costs Best Discount code site, I have now effectively utilized a couple of times currently, Only found this site as of late summer vacation. Found it just to utilize and I'm partaking in my additional reserve funds london travel guide. Fabulous voucher offers with most internet based organization sitesEmporio Armani. Who could do without Beach Vacations, cash back on their buys.

    ReplyDelete
  6. There are a few key things to keep in mind when looking for the best case study solution. First, it is important to make sure that the company you are working with has a good reputation. Secondly, you want to find a company that has experience in solving similar cases. Lastly, you want to make sure that the price is reasonable.

    ReplyDelete
  7. Content is king not for every digital platform. Its truly need in ads copy, social media marketing, affiliate , study, freelancing and https://designeraviator.com/.

    ReplyDelete
  8. This comment has been removed by the author.

    ReplyDelete
  9. Content is a king is a meth of seo specialist.once you have to write the best and unique content to the website.If you are looking to buy an online British Essay Writers turn out to best assignment writing for all the academic work.

    ReplyDelete
  10. Amazing Blog! I have go through all the content of this blog.This is really helpful and informative for me.We offer an online mens shalwar kameez by gul ahmed at a cheap rate.

    ReplyDelete
  11. It's crucial for marketers to remember that quality reigns over quantity when it comes to content creation. Simply flooding social media platforms with content won't guarantee success. Instead, focusing on targeted messaging and understanding your audience's needs is key. In the realm of logistics, like Sea freight from Pakistan to USA, precision and strategy ensure optimal results, just as thoughtful content strategy does in marketing. Quality over quantity always wins the day.

    ReplyDelete